At least LT and Federal have gone about it the right way with two big names out front. Remington and the .260 come to mind as how not to do it.
I'm with pointblank in the weapon luddite category now. I leave it up to the youngins to continue the latest/greatest race. Needs to be a bolt action to even gain my attention now but this round looks intriguing.
You ain't kidding with the 260; I remember thinking in 1999-2000ish when I was shooting 6.5x55 that I wished I could shoot the same bullets out of a 308.
The questions I want answered are real MV numbers from barrels shorter than 22"...and if 1:7 is enough to spin these 90gr bullets if they only happen to be coming out 2550-2600 out of factory load(per a chrono readout from K&M)? Also COAL issues with magazines going to be an issue? I'm waiting for real shooters with valid opinions and not YouTube celebs to iron things out.